With the aspiration to “Contribute to the prosperity of society and be the pride of Vietnamese people”, Tan Hiep Phat has grown from a tiny workshop to become a leading beverage company in Vietnam after 30 years. The company obtained remarkable achievements in manufacturing and business. At the same time, it is also making contributions that bring sustainable values to the community and society.
With trust from domestic consumers, Tan Hiep Phat has grown to be present in 20 countries around the world, including demanding markets such as the EU, the US and Japan. The company has marked its 30th anniversary with its contributions to the country and community.
Serving society by creating quality beverage products that are good for consumers’ health and contributing to the country’s economic development
Founding a beverage company during the era of Economic Reform was a risky choice. Investment costs for production lines and labor were difficult. Besides that, outlet for outputs was also not very promising when soft drinks at that time were still considered “luxury” goods for most people, especially in rural areas. Perhaps only a few people could imagine the future growth of the industry, contributing about 60,000 billion VND to the national budget.
Ms. Chu Thi Van Anh, Vice President and General Secretary of the Vietnam Beer – Alcohol – Beverage Association (VBA), commented that the beverage industry in general and soft drinks in particular are holding an important position, closely linked to the lives of Vietnamese people. Besides serving the domestic market, the industry also exports, creating competitiveness in the context of economic integration.
The Beverage Industry is growing stronger and contributing important values to the country’s economy
Today’s beverage market is vibrant with many choices, but also full of competitive challenges to meet the increasing needs of users and solve new environmental problems. Like Ms. Chu Thi Van Anh commented, the economy always has opportunities mixed with challenges and the beverage industry is no exception to this trend. High input material prices, reduced consumption, combined with unpredictable variables such as the pandemic make it difficult for many businesses to persevere.
However, there are also businesses that remain steadfast thanks to their long-term and sustainable vision, including Tan Hiep Phat. Since its establishment, the Company has been steadfast in its mission of making products that are good for the health, with suitable tastes for Asian consumers while adhering to international standards. Not only meeting current desires, the brand also assesses the potential needs of customers, thereby becoming a favorite partner in business. Tan Hiep Phat made its mark by investing in a chain of 12 Aseptic production lines, helping products retain healthy nutrients, maintain pure natural colors and flavours, and contain no preservatives. Combining the maximum advantage of local competitiveness in raw materials and human resources, the enterprise helps products become increasingly popular and favoured, becoming a “national brand” from urban to rural areas, from domestic to international markets.
Tan Hiep Phat is the first and only beverage enterprise in Vietnam to own 12 Aseptic technology lines, focusing on developing product lines that are beneficial to consumers’ health
The right business strategy from the beginning has helped the brand build a solid position in the hearts of users, helping the business develop sustainably. This is also the foundation for Tan Hiep Phat to serve society with meaningful programs. As Ms. Chu Thi Van Anh commented: “After 30 years of establishment, by operating with its core value toward the community, Tan Hiep Phat Group always puts the responsibility of serving society first, regularly offer partnership to many meaningful activities, with a wide scale and influence”.
Partnering with the community to overcome difficulties and challenges
Those steps of serving society have left their mark on many places that have witnessed much hardship.
Vietnam with its tropical climate and long coastline is often affected by natural disasters such as floods or droughts. In addition, the impact of climate change makes the situation increasingly alarming. The consequences not only affect crops and raw materials for businesses but also people’s lives.
Enterprises always stand side by side with the community to overcome difficulties and challenges
The image of people in the southwest of Vietnam lining up to get fresh water for daily use due to the prolonged drought and saline intrusion is still clearly visible. Or the flood caused by Typhoon Yagi that swept away trees, houses and lives, leaving many voids in the souls and haunting so memories of the people across the country.
In the face of such difficulties and losses, Tan Hiep Phat is always present with the community. The company has worked with organizations and local authorities to implement the program of bringing “Fresh Water with Compassion” to drought and saline-intrusioned areas, helping tens of thousands of people to lighten their burdens and have more convenient access to and use of clean water.
Tan Hiep Phat has coordinated with the Central Committee of the Ho Chi Minh Communist Youth Union to donate 10 water filtration projects in 6 provinces in the southwest with a total value of 2.1 billion VND. Recently, 200,000 Number 1 purified water products and 620 cubic meters of fresh water were donated by Tan Hiep Phat in conjunction with government units.
Tan Hiep Phat carries tanks of water with compassion over hundreds of kilometers to help people in the West overcome drought and salinity
Tan Hiep Phat products appear in the midst of storm Yagi to motivate people in the North to overcome difficulties
Most recently, the beverage brands supported flood victims with 8,000 boxes of products, including Number 1 Soya Canxi soy milk, Number 1 energy drink, Active salted lemon electrolyte sports drink, with a total value of more than 1.2 billion VND. Each product encapsulates the desire to help people and energize the relief missions, maintain their spirits to champion life.
In addition to emergency support programs, Tan Hiep Phat has quickly implemented long-term strategies to ensure sustainable development for businesses and society. 10 years ago, the company implemented a project to lighten bottles, reducing the weight of each bottle by nearly 20%. At the same time, thanks to Aseptic technology, the group can reduce electricity, water consumption and waste during the production process. 9 years after implementation, the enterprise eliminated 78,000 tons of plastic waste.
Tan Hiep Phat always strives to research and invest in the recycling process – environmental protection, aiming for sustainable development for the benefit of the community
Along with that, a series of other environmental protection activities were born at this enterprise such as recycling and reusing shrink film, plastic bags; replacing cardboard boxes with shrink film made from recycled plastic. Especially from 2021, the group put into operation plastic recycling lines.
Inspiring, giving hope with love
It is not difficult to understand why Tan Hiep Phat’s 3-decade journey is not only measured by revenue or profit, but also by efforts to serve society. Meaningful activities for the community continue to extend with each year more than the last. There are also inspirational stories that sow seeds of love, such as the case of Ms. Hoang Thi Diu. At the stage when her career began to flourish for many people, Ms. Diu was forced to quit her job at a general hospital in Dong Hung district (Thai Binh), after 10 years of fighting Kallman syndrome (a genetic disorder that hinders puberty or growth) and impaired sense of smell. Overcoming her inferiority complex, she aspired to contribute her knowledge to life, becoming a free teacher for children in the commune. The “Sowing Seeds” class was born from there, becoming a place to nurture the joy of learning and the spirit of “nothing is impossible”.
An unfortunate fate also came to another girl, Huynh Thanh Thao (born in 1986, Lap Thuong commune, Cu Chi district, Ho Chi Minh City) with brittle bone disease. Although she never went to school, Thao studied and wrote on her own, sharing her feelings through articles and stories on the radio. From the awareness of having to live well to make up for her parents’ efforts to take care of her, Thao wanted to contribute to society with the idea of opening a library, where local young people could come to interact and participate in activities. The library opened up a colorful world for the children, and the determined young girl received various worthy awards on her charitable journey.
They are two of many stories of championing fate that Tan Hiep Phat, in collaboration with Humanitarian Television, chose to inspire the community through the program “Connecting with Love”. The program honors special people with the “nothing is impossible” spirit and extraordinary determination, overcoming adversity to join hands to develop a better society. To date, the program has recognized and honored more than 50 characters with authentic stories that strongly inspire the community.
After “Connecting with Love” program, Tan Hiep Phat has coordinated and implemented many other activities such as sponsoring 50 orphans due to the Covid-19 pandemic with a total estimated value of more than 13 billion VND in a program “Walking forward with you in life”, awarding thousands of scholarships “Connecting with love – Uplift your steps to school” for disadvantaged students in 4 provinces of Hau Giang, Binh Duong, Quang Nam and Ha Nam. Over the years, the company has also worked with organizations to care for their livelihood, give gifts to children on special occasions and serve families qualified for preferential policies.
Tan Hiep Phat always pays attention to and makes long-term investments in the future generations of the country
After three decades of partnership to promotion the country’s economic development, Tan Hiep Phat employees cannot help but be proud of the collective development and positive contribution to the community. Entering a new phase with many challenges, the leading beverage enterprise in Vietnam is committed to creating values and serving society.
As affirmed by the representative of Tan Hiep Phat company: “Our business is always linked to benefits and sustainable values for our employees, agents, partners, consumers and disadvantaged groups in society. Together, we aim for a thriving beverage industry and an evermore prosperous nation”.
