VNT
Tan Hiep Phat Company, with its extensive network of factories spanning from North to South, is dedicated not only to globalizing Vietnamese brands but also to significantly contributing to the local economy and Vietnam as a whole. The company’s three-decade journey of business growth has been consistently aligned with the sustainable values it fosters for society.
Today, the criteria for business success have evolved. Society now considers not just revenue and profit metrics, but also the extent to which a business embodies a service spirit, particularly in how it generates value for employees, partners, customers, and the community.
The quote “If you want to go far, go together” is vividly exemplified in the business world, where billion-dollar manufacturing corporations with century-long visions construct their own “empires.” They forge alliances with thousands of businesses, suppliers, and partners across a multitude of sectors. These connections primarily aim to produce internationally recognized quality products and services for consumers, and subsequently to foster mutual growth and robust ties. This facet of social service, obscured behind renowned brands, often goes unnoticed or unappreciated by many consumers and customers.
| The beverage industry plays a major role in economic development and ensuring social security. |
For instance, the Vietnamese beverage industry is a sector that not only directly caters to consumer needs but also employs a substantial workforce and significantly contributes to the state budget. A report from the Institute for Strategic Research on Industry and Trade Policy indicates that, with hundreds of factories across the country, the beverage industry provides employment to millions of workers both directly within production facilities and indirectly through the supply chain, including raw materials, packaging, warehousing, distribution, service sectors, restaurants, and more. Notably, this sector also makes a considerable contribution to the local budget, amounting to approximately VND 60 trillion annually.
Tan Hiep Phat Company stands out as a notable domestic enterprise within Vietnam’s beverage industry. Since its inception in 1994, Tan Hiep Phat has consistently expanded its production capabilities over the past three decades. The company has established a sustainable network to deliver products of international quality to consumers and to support partners, suppliers, farmers, distributors, and retail outlets. This collaborative development has contributed significantly to the national economy and has generated numerous positive impacts on the community and society at large.
Developing sustainable connections to serve society together
“Let’s untie the ropes, set sail, and let the sails catch the wind.” Heeding the Prime Minister’s call, Tan Hiep Phat organized the “Trade Connection Day” at the end of September 2016. This unprecedented event for Vietnamese enterprises gathered thousands of business partners to connect, share experiences, and create business opportunities aimed at mutual development and consumer service.
Over three decades of establishment and growth, Tan Hiep Phat has cultivated partnerships with over 2,500 domestic and international entities, and the workforce within these enterprises has surpassed 100,000 individuals. The company ensures that all members of the Tan Hiep Phat network, including farmers, suppliers, agents, and distributors from the north to the south, consistently receive benefits and stable profits.
| For over three decades, constructing a sustainable chain of links to serve society and foster mutual development has been a paramount priority for Tan Hiep Phat. |
Specifically, Tan Hiep Phat has steadfastly pursued a policy that favors the use of local raw materials. The company has consistently fortified its supply and consumption networks, broadened the raw material zones for farmers nationwide, and collaborated to foster development that is mutually beneficial.
Tan Hiep Phat acquires hundreds of thousands of tons of agricultural and processed products like soybeans, grass jelly, and green tea—natural ingredients used to create health-beneficial products. This strategy has enabled the company to successfully establish connections, partnering and supporting farmers via projects that foster shared values.
Tan Hiep Phat views its distributors and agents as vital extensions for delivering healthy products to consumers, offering unwavering support in all situations. Amidst the challenging times of the Covid-19 outbreak and prevalent social distancing, which severely impacted the consumer goods industry due to supply chain disruptions and elevated transportation costs, Tan Hiep Phat chose to maintain prices. In addition, they provided promotions and product giveaways to bolster sales, collaborating with partners to navigate through the hardships.
| Tan Hiep Phat consistently provides the community with healthy products, even during challenging times. |
“Tan Hiep Phat cannot extend its global reach without partners, and we stand ready to serve as a bridge for our partners to connect with the world sustainably. Together, we can develop and distinguish products and services under Vietnamese brands,” affirmed a representative of Tan Hiep Phat Company.
In the era of globalization, it is imperative for businesses to develop a sustainable network of connections. Leading brands like Tan Hiep Phat have leveraged the power of thousands of partners to gain a competitive edge against multinational corporations, establish a robust Vietnamese brand, and create enduring values that increasingly contribute to and serve society and consumers.
Standing on the shoulders of giants to serve healthy products to consumers
Besides employees, suppliers, and distributors, it is impossible to ignore the value Tan Hiep Phat has brought to consumers. Tân Hiệp Phát’s products not only offer health benefits but also spiritual values and spread positive messages in life.
From the beginning, Tan Hiep Phat has chosen a unique path: producing and trading healthy beverages. Famous brands like Zero Degree Green Tea, Number 1 Energy Drink, and Dr Thanh Herbal Tea have accompanied Vietnamese consumers in creating value in work and life.
| Tan Hiep Phat joins hands with GEA Procomac Group to develop technology to produce healthy soft drinks. |
To explore the natural beverage market that is good for consumers’ health, Tan Hiep Phat chose to “stand on the shoulders of giants” in the GEA Procomac technology industry by cooperating and bringing in dozens of aseptic cold filling technology lines with a total investment value of over 300 million USD to develop and produce products under the Vietnamese national brand such as Zero Degree Green Tea, Number 1 Energy Drink, and Dr Thanh Herbal Tea, loved and used by millions of people every day.
Tan Hiep Phat’s collaboration with GEA to bring aseptic cold filling technology to Vietnam was previously met with skepticism from most industry experts. However, Tan Hiep Phat’s leadership affirmed, “We are not afraid of risks because the health of Vietnamese consumers is the most important thing” and “If we have to weigh the cost against the health of Vietnamese people, the price of 100 million USD for the Aseptic line is still too cheap”.
| Close-up of the Zero Degree Green Tea production line. |
GEA Procomac’s aseptic cold filling technology is considered the “invention of the 21st century” in the beverage and food production industry. This is a closed, automated, sterile technology system with the strictest quality control management, helping products to retain the full nutritional value of the ingredients with the most natural color and flavor without preservatives.
When mentioning Tan Hiep Phat’s products, consumers not only remember the refreshing or energy-boosting products that are good for health but are also impressed by the annual consumer appreciation programs that have lasted for 10 years. Millions of consumers have received valuable prizes, including billions of dong in cash awarded to customers with particularly difficult circumstances, giving them opportunities to improve their lives.
| Tan Hiep Phat products always accompany millions of consumers, helping them create value for the society. |
After 30 years of formation and development, Tan Hiep Phat has not only created economic value but also pioneered actions towards the common prosperity of society, creating a chain of benefits for all workers, agents, distributors, and especially consumers. It is expected that in the future, along with the development of production and business activities, Tan Hiep Phat will continue to promote its capacity to serve society, constantly demonstrating its role as a comprehensive and responsible business.
Credit: https://vietnamtimes.org.vn/tan-hiep-phat-and-its-3-decade-journey-of-business-development-building-sustainable-values-for-society-75877.html