Quyền lợi

• Lương thưởng thỏa thuận theo năng lực và cạnh tranh trên thị trường FMCG.
• Môi trường chuyên nghiệp, quy trình chính sách, hệ thống tiên tiến.
• Chế độ bảo hiểm cho cá nhân và gia đình.
• Quy trình đánh giá năng lực cá nhân định kỳ, ghi nhận và khen thưởng kịp thời.
• Xe đưa đón.

Mô tả công việc

– Develop brand strategy (value proposition, positioning, pricing, etc.) and overall marketing plan and all marketing budgets for the brand.

– Execute marketing plan to effectively reach customers, communicate value proposition and influence purchase decisions.

– Define growth targets, strategy and tactics to achieve the growth targets for the brand.

– Identify required and necessary market research, analyze customer in-sights and identify target segments for marketing efforts.

– Work closely with market insights team to execute all research initiatives and select third party vendors.

– Oversee the production of all advertising and communication programs and work closely with marketing communications team to ensure effective execution as well as selection of agencies and vendors.

– Participates in a cross functional team to develop new product, including providing inputs on market, customer, etc. and ensuring successful launch of the product.

– Provide brand achievement progress / updates to category manager and CMO.

Yêu cầu

–   Minimum bachelor’s degree in Business, Marketing or Advertising.

–   4 + years of brand management experience in beverage industry.

–   Proven record of successfully delivering brand results.

–   Experience in launching products and developing business plan.

–   Excellent written and verbal communication skills.

–   Strong interpersonal and teamwork skills, strong analytical abilities.